International standard related to claims made by manufacturers, importers, traders, or distributors regarding the environmental aspects of their products/services. It allows organizations to communicate their environmental performance to consumers in a transparent and credible manner.
Key elements of ISO 14021:
- Definitions and terminology – The standard provides clear definitions of terms such as “recyclable,” “compostable,” and “recycled content” to ensure consistent usage.
- General requirements – This relates to guidelines on how to present claims that are accurate, truthful, and substantiated by evidence.
- Evaluation and validation requirements – To ensure that environmental claims are supported by reliable data.
- Types of claims – Including claims about product recyclability, energy efficiency, and the use of renewable resources.
- Use of symbols – Guidelines to ensure that the use of symbols and logos is clear and not misleading.
ISO 14021 does not provide for a certification process, as it is a standard for self-declared environmental claims. It focuses on guidelines and recommendations that organizations should follow to ensure their claims are accurate, credible, and transparent.
To ensure compliance with ISO 14021, organizations can take several steps:
- Carefully review the standard to understand its requirements and guidelines.
- Conduct an internal evaluation of environmental claims.
- Document all relevant data, tests, and analyses.
- Ensure that all environmental claims are communicated clearly and accurately.
- Consult experts when necessary.
- Conduct an external audit for additional verification and validation of claims.
Adhering to these guidelines can help organizations build consumer trust and demonstrate their commitment to environmentally responsible business practices, even without formal certification for ISO 14021. Additionally, the standard can assist organizations in achieving sustainability, enhancing their image, and meeting the growing consumer demand for environmentally friendly products.
